A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about a product or service (usually for more expensive or complex products or services); or to subscribe to a newsletter; or to register for a contest; or to call for more information; or for any of many other types of lead generation strategies.
In most cases...