Wednesday, November 30, 2011

Get Your Valuable SEO Report with Linkwheels‏

Traffic is the ultimate key when it comes to online profits. How can we execute this? Many platforms can be found in Google page which promises this form of service, unfortunately, virtually all of them do not yield you what they promise. Most of all, SEO Reportvisible in the pages is not actually that understandable. Furthermore, the results are really dissimilar.

Birth of Linkwheels in the Internet world is a rescue to this form of problem. Through enhancing, harnessing and utilizing the power of Web 2.0 properties such as the Hubpages, Wordpress, Blogspot, and many other of the outstanding sites, they are able to rank themselves in the first page or in the second page of Google. It is with the help of the Linkwheel model, which literally link your pages through and through targeted users. Using this method can stimulate more traffic to your site. As a result, more money is generated and can likewise provide a valuable SEO Report.

The problem lies on the high volume of technicality and the promotion of website. We wish an easy - create, post an article, and retire from your day job - business concept, but tend to be frustrated at the end, not to acknowledgment unrealized promises of other service providers. We should accept that there are things which are beyond our expertise. Hence, Linkwheel has a solution. They provide packages that suit your needs. The standard bundle consists:

1. A 300-350 word article will be written and will be used as a subject on your web 20 platforms so that an over content creation labor will not be done.

2. The articles written will be spun with the uniqueness of 30% which are keyword rich while passing all Google replicate content filters.

3. In accordance with the Link Wheel strategy, your Web 2.0 properties will be joined in a "Wheel" while having each property, or "Spoke" linking up to your Central Hub using anchor text you specify to funnel Google link juice and traffic. But we will leave the last spoke unfold to prevent Google from putting the pieces unitedly.

4. The FEEDS of your properties and content will be submitted to RSS Feeds Submission Sites so that your content will be set up for syndication across the net.

5. PING your FEEDS to 18-96 PING SERVICES which will immediately notify search engines that your content is hot for indexing.

With the assistance of the solutions above, Linkwheel will provide you, the subscriber, SEO Report, whereby it is easily understandable than other service providers. This report will help you conceptualize how Linkwheel do the workings for you, so you do not have to worry on the major promotion view of your site. However, promoting your website according to your design is still recommended. They have different packages to choose from:

1. The Platinum package ($97) containing 66 spokes and 324 number of other links
2. The Gold package ($47) containing 22 spokes and 108 number of other links
3. Silver Bundle ($37) with 15 spokes and 42 number other links

Order at once and have SEO Report you ever wanted and a service that guarantees feasible results and customer satisfaction. http://linkwheels.com/

Tuesday, November 29, 2011

Mr SEO and Mr Keyword Spy - Knocking on Your Site's Door‏

Lots of marketers and ad agencies offer keyword research services. Keyword research and analysis are not as simple as using the free tools at AdWords and Overture. Advertisers must see beyond these tools and grasp the real time competition they are in.

Of course, design and interface are important, customer support and relations are equally important, but they're all focused on what happens once a potential client gets to your site. And there enters the need for SEO.

And when you seek SEO to knock on your site, there comes with it, the inseparable "keyword research."

Keep in mind that keyword marketing research would determine the success or failure of a site, no matter how user-friendly or well-designed the pages in it. While doing optimization, it is always recommended to do a competitive analysis to discover the top keywords used by online searchers to find services and products and what search terms are utilized by your competitors who are doing pretty well in marketing themselves.
To get straight to the point, keyword research is the giant step for any search engine "findability" effort whether it is off page or on page optimization. A well-optimized domain relies on good organic keyword density and using the right keyword tool for its PPC bidding strategy.

But the real fun begins in the use of KeywordSpy. I discovered this web-based tool a month ago, and it researches on competition as probably I'd never expect from any keyword software. When it comes to SEO, the keyword competition becomes a complex measure of your competitors' strength that consists of their paid keywords, organic keywords an ad copy plus the corresponding analytics to measure keyword profitability. KeywordSpy quickly returns all this data in a well-designed interface, allowing you to even download the keywords and statistics to an excel or text file and sort those golden "money terms."

Not only this tool provide data on keyword search volume and price, u nlike other tools, the level of accuracy of KeywordSpy in data presentation is way high.

So next time you allow SEO specialists to enter on your site's door, be sure that they tagged along the greatest competitor spy in town - KeywordSpy.

But then, I understand that KeywordSpy is still stranger to you at this point in time. Rest assured that I'll expand on this tool on my proceeding posts at http://spot-sem-and-seo.blogspot.com/. I'm still in the process of learning and playing with its features and since I found it very impressive, I won't miss sharing this to you.

Sunday, November 27, 2011

Automatic Meta Tags Generator WordPress Plugin- Multi Keyword Statistics

Meta Tags are one of the most important part of On Page Optimization in SEO. A well optimized posts will get high ranking on search engine and bring you traffic. Spending time on just writing article is not engough, you will have to optimize it for search engines, so that it can bring you traffic. As you all know Thesis Theme is consider as one of the most Search Engine friendly and Optimized theme. Meta tags are one of the key feature of Thesis theme. That is why it is consider a SEO friendly theme. If your theme has no option for adding Meta Tags, you can use All In One SEO plugin, but for that you will have to manually generate Meta Tags for all posts.

Multi Keyword Statistics is a plugin that will automatically generate meta description and keywords for every post. However you will have to write the title manually. The plugin analyze your post and then generate meta keywords and description. Let me show you a screen shot of the plugin that how it analyzes your posts.

Automatic Meta Tags Generator WordPress Plugin- Multi Keyword Statistics

After analyzing the post it will automatically generate Meta Keywords and Meta Description, based on the statistics collected by the plugin.


The only disadvantage of the plugin is that the plugin will only generate meta tags for new articles. You will have to manually edit all the previous articles to generate meta tags for it.

How to Use Multi Keyword Statistics Plugin?

1. Download Multi Keyword Plugin, Install and activate.

2. A new panel will be added to your blog Dashboard on the name of “Multi Keyword Statistics”. From where you can configure the plugin.


Configure the plugin according to your requirement and start a new post. You will see two extra boxes added in Post Editor as shown in the above screen shots. The plugin works great for Multi Author Blogs. Let me know if you have any problem or want to share your thoughts about the plugin.

How To Improve Your On Page SEO‏

Internet searches utilize keyword search terms which surfers enter in Google, Yahoo and Bing (the three major search engines) to find a service, product or solution to a problem.

The first step begins with keyword research. It sounds complicated, takes time, and frightens the technically challenged. Relax, it's really not that bad when you know how.

Find and Optimize Your Keywords

First, learn what resources are needed and how to use them. Keyword tools come in two sizes and shapes, paid and free. If you're wondering whether you should use one or the other, we suggest you start with free.

Google's keyword tool allows you to find keywords ranked by the number of searches and the competition. Go here to find it: https:adwords.google.com/select/KeywordToolExternal. Find your keywords; write your blog post.

Scatter your keywords, about one per 100 words throughout your blog post. A good density is about 2 percent and should not exceed 4 percent. Do not stuff keywords. Overdoing it doesn't help you.

Adding Keyword Tags

Add title tags, header tags and regular keyword tags. Don't forget to choose an approprioate category.

Include a few links, one of your internal pages, i.e. a related blog post on you r site. Include your keyword as an anchor text.

Next choose an external page for your next link (outbound link).Perhaps you have an affliate product you want to promote. This is a good place to do that. Add the rel ="no follow" tag to any outbound links.

Italicize your keyword once, underline it once and bold it once. Use it in the first sentence and again the last sentence. Double check to make sure you've covered all the above steps.

Check Your Work

If you have a spell check function in your word editor or correct any missspelled words. Make your writing aesthetically appealing. This requires adding some bold, italics and spacking to set your text apart.

  • Ask, where does the post draw you in? Maybe change the photo or picture for a more magnetic effect.
  • Does it look inviting to read or is it filled with text running all together.?
  • Add a story or anecdotes. Make it interesting. Are you comfortable with it? If so, publish it.
  • Perhaps you'dl like an automated alternative to all the manual labor before listed.


SEOPressor plugin automates this entire process. You don't have to memorize it or try to recall what you forgot. Just upload the simple plugin to your WordPress blog. Install it and tweak the settings. You are now ready to rock with optimizing your page for the search engines.



3 Ways to Proactively Monitor Your Online Reputation

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it's all great, it's all good friends. Business worldwide both large and small duel daily using the double-edged, sword of Internet power. You need to know about the poison comments too, and of course, if nothing is being said about your business onlíne, well, that is a problem all in itself.

Good or Evil?

From a marketing viewpoint, we have the capacity to reach more people in remote corners of the world than ever before, leveraging the incredible reach of the Internet to connect with our blogs, videos, and shopping carts that have no geographical limitations. The other side of that coin is that we now inhabit a world where anonymous people can go for their 15 minutes of fame as ad hoc writers, video producers and critics, which can spell trouble for your company.

Google, Yahoo and other search engines give huge validity to sites like Wikipedia and RipOffReport.com in the spirit of full disclosure, especially on big business. Trouble is, fact checking ain't what it used to be if indeed it happens at all. Loud online voices providing great buzz on your goods and services can provide a fantastic bump albeit unjustified by reality. Bully for you! The sting of acrimonious haters can cost you prospects, customers and dollars to an incredible extent also.

The Most Common Keyword in Modern Business

What do you think is the most often used keyword today in business? This isn't a trick question or a gag. It is in fact the word, "keyword." Think about it. There is so much guidance about SEO and onlíne marketing that revolves around how people browse the web, specifically, Google. That means controlling what keywords you use to advertise your website and be found, trying to mirror what people are browsing for and in a unique enough way to reduce competition. As a result we have long tail keywords which are phrases like "How to winterize your boat" so that when someone does eventually look for that, our page or Adwords ad is right there to be discovered.

To keep track of your online reputation, keywords are also what you use to ascertain who and what is being said about you. The easy way to do this to begin with is of course to Google your company name. You're going to find your web sites surely, but if there is bad stuff available you're going to see that also. If it falls on page 1 of Google returns, you have a developing situation.

Remembering to do that weekly or every few days is something that just isn't top of mind. Here are three devices you can use to effortlessly investigate the real-time chatter.

Google Alerts

Google alerts enable you to choose keywords relative to, in this case, your business name and Google will email you instances when they come up online as indexed by the Google search engine. Go to www.google.com/alerts to set this up. Depending on the size and online reputation of your organization, you can adjust the frequency of these email alerts from daily to weekly. There are a couple of refining options. Picking type = 'Everything' will keep track of all of the buzz about whatever keywords you type in, comma delimited. For most small businesses, a weekly notification should be adequate.

Here are some tips for what you might want to monitor to see what your customers might find:


  • Your business name, including any partitions or alternative names as applicable
  • Your competition
  • Various misspellings of your organization name
  • Your flagship product names, part numbers and trade names
  • Your key executive names-- bad juju on your top people will reflect poorly on your company

Social Oomph

Google Alerts monitors the Google database. Social Oomph allows you to track tweets. You need to create a free account and then go to Monitors/Keyword Alert Emails on the left hand menu. You are allowed to set up to 50 keywords or phrases to rake the tweet-o-sphere for and email you recaps either daily or every twelve hours.

The keyword tips are the same as for Google Alerts. The cool thing about monitoring Twitter chatter is that it has a very real-time element to it. If ill will is being spread, you may have the capability to join the ongoing conversation and correct the record or counter the conversation when it is at its most toxic and influential to your business reputation.

LinkedIn Signal

Signal is a tool presently under development by LinkedIn in conjunction with Twitter, using a similar search on discussions groups, shares and posted answers. Access it by logging into LinkedIn and going to www.linkedin.com/signal. This is a bit clunky with the filters and for most results, look up your name and company without the filters box selected. This is especially useful for product launches or branding efforts you might have to see if there is a buzz on LinkedIn among professionals. Unfortunately, the search box appears to have no Boolean capability to add multiple search words separated by commas or expressions like ‘+’ or ‘OR’.

If you’re in the consulting or professional services field this may be one where you save your searches and check regularly back, as these are folks who traffic LinkedIn. This is still in beta and isn’t particularly advertised by LinkedIn, and has a limited universe of professionals (those in LinkedIn who allow public view of their discussions) and will tell you more about trending topics than give you an overall overview about what is being said regarding your business. I’d recommend playing with it to see if it is useful to you, but use the alerts in Google and Social Oomph to monitor the majority of chatter.

Now that you’ve set up ways to more simply monitor the online discussion about your company, you need to develop a strategy to displace and counter incorrect dialogue and tell your company story. More on that next time. Meanwhile, post the tools you use to take the online pulse about your business.

A hate page, Ripoffreport or Wikipedia lie can sink your business reputation. If your company needs strategies to fix yours, check out business reputation management services. Karl Walinskas owns Smart Company Growth, a firm that helps businesses grow through sparking sales and controlling expenses and cash flow. He’s been published for years on better leadership, communication, and marketing practices for small business and authored the book, “Getting Connected Through Exceptional Leadership”.

You can read the Smart Blog for small business growth to learn more tips you can use today.


Saturday, November 26, 2011

SEO Mistakes that Work Against You‏

At All Costs Stay Away From These 3 SEO Mistakes

Search engine optimization can be very beneficial to your website, but not if you make the kind of mistakes that can harm your site. Keep the following SEO mistakes in mind to ensure you don't make them.

An easy SEO mistake you can easily avoid is putting flash on your site. So what purpose does flash really serve? It makes your site seem as if it is cool and exciting, doesn't it? However if you really look at whats happening, you'll see that flash can really do more harm than good to your site. First of all, it takes a long time for the flash to load, and your prospects are going to despise waiting. In the second place search engines do not read flash, so there is no use for it and you can not get that page ranked. And still, a lot of webmasters attempt to beautify their website by putting flash on the homepage, this actually prevents all of the possibiliities of the site getting ranked in the search engi nes. If you really do want to use flash that badly, then you should have an alternative plain HTML page with good, high quality written content. Doing this is somewhat effortless, and in reality it will reduce your burden. Besides flash, search engines are unable to read frames either. So all of the content and navigation that you put into frames are basically ignored by search engines. You should learn to keep in step with time and be updated about the search engines. There is a lot that you can experiment with SEO, if you go beyond the traditional methods. Lastly, remember that with flash you maybe you will impress your visitors for a moment, but over the long term everything will suffer because your traffic will suffer, this is important. So don't be foolish, get rid of flash and use high grade content that is better for your purposes.

Internet marketers also frequently make the mistake of failing to optimize their pages' titles and descriptions. When search engines list your site in their results, what you basically see is the title of that page along with the short description.

This listing is all the information your potential visitor has about your site to begin with. You want to get as much accurate and compelling information as possible into the title and description. This is an important area, for if you want anyone to come to your site, you have to make it sound interesting to them. The way to get your site ranked has changed as the search engines have updated their methods in recent years. Meta tags used to be essential for ranking your site, but now the search engines look primarily at your page's title and content.

If you are looking for long term success, don't hire anyone to do SEO work for you who uses shortcut methods that may get you temporary results but will har m you later on. These companies usually depend on blackhat or unethical ways to get your site ranked. However, it's only a matter of time before the search engines catch on, and then you'll be worse off than before you started. Make sure you research any SEO service ahead of time and find out what kind of methods they use and try to get testimonials about them. Once you are convinced that they are right, go for it.

All in all, search engine optimization is not rocket science, but only if you know the basics.

Monday, November 21, 2011

10 Stats to Justify SEO

Have you seen the potential of SEO but are struggling to convince your boss or colleagues?
You are not alone. SEO can often be viewed as a difficult, techy oddity, and not something that every company needs. Small-scale businesses often think they won’t benefit from spending money on online marketing.

To help you explain the potential of SEO and justify your request for increased spending, I’ve compiled this list of 10 statistics that I find particularly compelling:

1 – There are over two billion people online
A study by the International Telecommunication Union (ITU) discovered that the number of internet users across the globe has now exceeded two billion.
In 2010 alone, more than 226 million people came online for the first time. Market researcher IDC predicts that by 2015, an astounding 2.7 billion people worldwide will be online.
That’s about 40% of the world’s population, which is a lot of potential customers.

2 – 38 million of them are in the UK
If your business doesn’t want to target international business, then your boss may not care about the rapidly growing number of internet users in the developing world. But even so, the numbers for the UK market are compelling.
Research from the Office for National Statistics shows that 38 million UK adults used the web last year. Of those, more than 30 million accessed the internet at least once a day.
You’d pay a lot of money to have a shop on a street that had that kind of footfall!

3 – 31 million are actively shopping online
The ONS study found that 31 million people purchased goods or services online in the 12 months to August 2010.
What’s more, the higher their income, the more likely they are to use the web. The research body found that 98% of people with an income exceeding £41,600 used the internet. That compares to just 69% of adults with an income of less than £10,399.
So, many of your potential customers are using the internet to shop – and the wealthier they are, the more likely they are to do so.

4 – These customers spend hours online
On average, an online adult in the UK spends 22 hours and 15 minutes on the internet each month, according to the UK Online Measurement Company (UKOM).
That’s an increase of 65% compared to just three years ago. Interestingly, 22.7% of that time is spent accessing social networks and blogs, showing just how important a social marketing campaign is alongside your SEO efforts.

5 – People spend billions online
Despite the economic woes, spending online continues to grow. In August 2011 alone, UK shoppers spent £5.2 billion on the web, according to the IMRG/Capgemini e-Retail Sales Index.
That’s 14% more than in the same month, the previous year.

6 – 93% of online experiences begin with a search engine
So, people are spending a lot of time and money online. But does that necessarily mean that you need SEO?
The answer is a resounding ‘yes’. A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine. You cannot afford to be missing out on that many potential visitors.

7 – Google dominates all
Although you should rank for all search engines, it makes sense to prioritise Google.
Google received more than 92% of search engine traffic in 2010, according to Statcounter.com. The runner up, Bing, gained just 3.17% of search engine traffic.
Such a compelling statistic also shows that it’s a good idea to funnel paid search spending towards Google.

8 – Customers click on top-ranking links
If you operate in a niche market then you are potentially already appearing on the first page of the search results for the major keywords.
This might make you think that it’s not worth investing in SEO to drive you to the very top of the results pages.
But you’d be wrong. A study by Optify showed that the top ranking website has an average click-through rate of 37%, while 60% of the clicks go to the top three results.

9 – Britons are online on the go
If you want to target customers on the move, you might be advertising on buses and in free papers. But market research agency IDC has predicted that soon more users will access the web through their mobile phones than through computers.
And according to the Office for National Statistics, 71% of 16 to 24-year-olds are accessing the internet using their handsets, so clearly you should be advertising to them online.
Who needs a poster on the bus?

10 – 41% of businesses are winning customers using social media
A successful SEO campaign works hand in hand with a social media strategy – and it’s never been more important to be targeting customers socially.

Research by workplace provider Regus shows that 41% of UK firms are successfully winning customers through their social networking efforts. Not only that, but 48% use social platforms to engage with their existing customers.
Your SEO spending will boost your social marketing – winning you business through two different channels.

What to avoid in SEO

What to avoid in SEO
In recent years a number of illicit techniques have grown up to artificially manipulate a website's ranking. These techniques are referred to as spamming or sometimes "Black hat" techniques. The "black hat" description refers to the fact that in the old western movies the bad guys always wore black hats. The core of any spamming technique is the attempt to deceive the search engine, and ultimately the site visitor, about the true nature of a web site's content.

The question is whether spamming techniques actually deliver any long term benefit. In addition, it is known that using proscribed spamming techniques can get the spammer, their client sites and organizations delisted by the major search engines. It has happened publicly in the past and the search engines particularly Google place great emphasis on their warnings. Google even has a page for reporting spamming offenders. I have identified a list of nine types of illicit SEO or spamming techniqu es.

  1. Keyword Stuffing
  2. Cloaking
  3. Doorway Sites
  4. Throwaway sites
  5. Mirror Sites
  6. Hidden Text
  7. Tiny Text
  8. Link Spamming
  9. Comment Spam


Keyword Stuffing

Keyword stuffing is the technique of excessively using lots of keywords with express intention of influencing the search engines. Quite often this use appears in an incomprehensible or ungrammatical manner. Keyword stuffing is often used in conjunction with other spamming techniques such as cloaking, doorway sites, hidden text and tiny text.

Cloaking

Cloaking is the technique whereby the web site visible to a site visitor is entirely different from that seen by a search engine spider. The ordinary user may see one set of text and images but underneath that image, or "cloak", the site is "stuffed" with keywords. By examining the cache of a cloaked site on the Google search results, we can see that the site shows entirely different information to the spider, from that shown to the human eye.

Doorway Sites

A doorway site is a site that acts as a referring page for another site. The doorway page is highly optimized containing hidden links and keywords that the ordinary web user never sees. The doorway site then climbs the search engine rankings but re-directs all of its traffic to the target and perhaps poorly optimized site

Throwaway Sites

Throwaway sites are almost always doorway sites. They are web sites built by spammers to provide a short-term and artificial boost to traffic. Once their traffic objectives are achieved they are often switched off or left to decay hence throwaway. Throwaway sites are stuffed with links and keywords to attract and then re-direct traffic to a target web site. Typically, the spammers retain ownership of the throwaway domain. The spammers' clients initially receive large amounts of traffic. But once the throwaway site is switched off or thrown away the traffic comes to an abrupt halt and the clients business suffers. The clients are then effectively blackmailed into spending vast sums to retain traffic. The target web site receives no long term ranking benefits.

Mirror Sites

Mirror sites use an alternative URL to the target site but contain identical content. With automated page production, there may be hundreds of different URLs all with the same content. This technique is sometimes referred to as domain duplication.

Hidden Text

The technique here is to fill or "stuff" a page with keywords invisible to the naked eye. This is done by using the same colour for text as for the background page. This technique is sometimes referred to as WOW, short for white on white.

Tiny Text

Tiny text is a technique of using very small text that is barely visible to the human eye. This text can be read by the engines. However, the engines will also attr ibute this text as spam.

Link Spamming

In many respects, due to the increasing influence of links, it was inevitable that link spamming would become an issue. Spamming of links has been a growing problem as many people have realized the importance that Google, in particular, places on links. As a significant issue it raised its head in April 2005 when Google's new release appeared to ban one of the leading SEO firms from its rankings. Few people outside of Google and the SEO firm concerned are entirely sure why this is the case. But the industry consensus is that Google are cracking down on web sites and organizations that accumulate vast numbers of irrelevant links with the sole intention of climbing the rankings.

Comment Spam

Related to link spamming is comment spam. Comment spam is where a spammer visits a publicly accessible site and deposits a comment with an anchor text link back to a designated site. Forums and blogs are typical target. This activity became identified as a major problem in January 2005 when Google took steps to prevent it from the blogs of Blogger.com. The reason was that spammers working for so called PPC (Pills, Porn and Casino) web sites were trawling legitimate blogs and posting uninvited comment advertisements with their web site's anchor text. Blogs were vulnerable because they typically possess a comment section that can be accessed without the need for passwords or even registration.

Sunday, November 20, 2011

Stay Away From These SEO Traps‏

Stay Away From These SEO Traps‏
Stay Away From These SEO Traps‏
If you backlink spam you are making a huge mistake. Blog comment spamming and link farms are not the most legal way to build links. The legalities of backlink spamming can be difficult to navigate away from but you should try. If you want to avoid having your site banned you should avoid this mistake. Following internet guidelines is one way to avoid violating the rules when using SEO marketing.

Don't stalk blogs that aren't relevant to your topic. Some think building links is too difficult, this is a lie. Don't make it harder than it has to be but do stay on top of it and don't give up it does take time and patience. It's easy to fall prey to unethical techniques that may look highly appealing but on the long run these are bad for your site. The worst thing that can happen is to be entered into the bad books with search engines. You can increase your one way backlinks legally with alot of effort. Your focused link building ability will be bene ficial to your site in the long run.

Another frequently made SEO mistake often made by internet marketers is that they don't use a title tag that is right for their site. Remember, the search engines look at the title when they display your website in their results, so it's a mistake to assume that your title tag is irrelevant. The fact is, some websites that don't appear to be very well optimized have a high ranking, and this is often for the very reason that their primary keyword appears in their title tag. It also does not give your site the appearance you want if it doesn't have a title. It is not a hard task to create a title tag that includes your keyword in it. Don't make your title tag too long, keep it short and effective. You don't have to limit yourself to one keyword in the title, as you can use up to two.

The third mistake you want to avoid is choosing the wrong SEO Company when you're outsourcing the promotion work. Choosing the wrong o ne can cost you alot of money. You don't want to partner with a company that indulges in blackhat SEO practices, because directly or indirectly that's going to affect your site, and the last thing you want is getting banned. Don't let these companies enticements leave you with a bad website. One way to check the validity of your outsource company is to follow up on references.

Becoming the authority in your industry is not achieved by making the above mistakes so avoid them. The more focused you become the more obvious the other errors will be.

Saturday, November 19, 2011

Optimized SEO Press Release to get on Google News

All businesses need to brag something about their products or expert services. Proprietors always need to enable the whole earth know about their companies so you can get extra clients and to increase their revenue. This really is exactly where on the internet marketing will take area.

You will need to have a good on-line promoting approach to have a profitable online business. You'll find lots of approaches to seize the attention of your probable consumers. It is possible to have the many offered promotion equipment on the web for instance advertising around the search engines, on-line commercials, internet affiliate plans, e-newsletter distribution via email or a great deal far more.

A person from the finest means for cost successful marketing and advertising is developing a press release in your site. There are quite a few press release solutions obtainable to the World-Wide-Web, you'll be able to decide on whether or not you want it to generally be totally free or paid for. Needless to say there were a number of differences among all those two companies. On cost-free press release solutions, the attributes are limited. Like on some press release distribution internet sites, you cannot insert HTML tags, and also you can't upload your images. For the other hand, paid back news release expert services can have your release featured on their web site. In quick, your release is often much more visible. But remember that funds on your own will never guarantee that the news release is study by your specific site visitors. You must also have an pleasing announcement to entice guests and audience.

Generating a press release for your internet site is not adequate, you've got to take another stage, which can be publishing your release and obtaining it go through by your targeted audience. Publishing a press release may help your lookup motor optimization operate. By possessing your hyperlink on your release pointing for your website, you are able to acquire a lot more backlinks and you may also boost your internet website promotion.

Acquiring backlinks is essential in lookup motor optimization. Better backlinks you've got, the greater the possibilities to have the next site rank in Google. The increased your page rank, the increased the possibilities to have a greater search posture on your particular keyword. The bigger your lookup engine stance, the more targeted visitors you receive on your web site. Bear in mind most of the researches only just click individuals links about the leading pages. They wouldn't spend their time searching on the 100th sheet. Serps also rely on backlinks to determine how common a site is. The more internet sites linking for your internet site is a great indication that your site is reliable and delivers some thing useful on your guests.
The principal function of the news release is to let your solutions, expert services, or companies be identified. In short, it can be about promotion. Build an exciting and engaging press release and select a good news release distribution web site for far better promotion and for effective seek engine optimization.

An Argument Against Outsourced Content

Let me start off by explaining exactly what I mean when I say "outsourced content." Just because a piece of content wasn't written inside the four walls of your office, that doesn't automatically mean it's "outsourced" as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company's name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No.

So What is Outsourced Content?

To me, outsourced content comes from two main sources: overseas and writer databases. Many black hat SEO firms will outsource their clients' link building activities to India or the Philippines because it's cheap and easy to do. Oftentimes they do the same thing with content. A writer overseas is only going to charge $5-$20 for a 500 word blog post while a professional freelance writer in the States might charge $200 for the same amount of words. (Notice I said same word count, not same post! Keep that in mind for later...)

I would also classify outsourced content as the content a business might get from a writer database. I'm sure you've come across something like this before - you can plug in your topic, content type (blog vs. article vs. whitepaper) and how much you are willing to pay and a handful of writers pitch you for the job. I'm not saying that there aren't great writers to be found on these writer databases, but those few great writers are often buried under a flood of not-so-great ones.

Why Shouldn't Site Owners Outsource Their Content?

Content is the Lifeblood of Your SEO and Social Media Marketing.

In fact, content is the driving force behind all of your online marketing tactics. I would go so far as to argue that content is the single most important asset, a website can have. Think of it this way - would you be willing to hire a random person off the street to deliver the budget planning presentation to your board of investors? Of course not! So why are you willing to hand your content over to someone who doesn't understand your business and your goals?

If you were to hire an outside partner, like a SEO firm or professional copywriter, to handle your content writing you are bringing them on as de-facto employees. They will work with you and your team directly to ensure that the messaging and branding of each piece of content they produce is on target. They not only know how to produce great content, they also know how to optimize it for SEO and make it share-worthy to drive your social media marketing campaign. That kind of familiarity with your brand is just not something you can get with outsourced content!

In my experience, I've found that site owners who turn to writer databases often have to give the writer so much direction and guidance that they might as well have written the content themselves! As for content that goes overseas, you get what you pay for. There is just no way that a $5 dollar, generic and bland (because that's what $5 is likely to get you) article can compéte with something crafted for your brand with your messaging strategy and your target audience in mind.

I realize that a $5 article can have just as many links in it as a site owner could ever want, but the quality just isn't going to be there. Besides, content marketing is about so much more than link building. Content is what builds your online brand presence, helps you connect with your target audience and positions your company as an industry authority. A spammy article isn't going to cut it!

Generic Writing Won't Make You Stand Out.

Most outsourced articles are a little flat, stale and overused. No one is going to produce a great piece of content for your brand for $5! Depending on how large and in-depth you want your article or whitepaper or blog post to be, a great writer could easily spend a few days doing the research, writing the article and fine tuning the messaging. Are you willing to do that much work for $5? $10? Even $100? What is your time worth? If you aren't willing to put in that much effort, why are you expecting the person to whom you outsourced your content to?

I was working with a consulting client once that had outsourced their content. It was our first meeting and I was combing my way through the site, asking them to explain their business model and methodology to me. As he was talking, I noticed that some of his points were in direct opposition to what I was reading on his site. When I pointed out the discrepancies, he replied "Yeah, we don't do it that way but this is what the writer we used sent me, so I just put it up." I was blown away! I couldn't believe that a site owner was so desperate to cut corners with his budget that he would willingly publish content that his company didn't even believe in! He sacrificed his whole brand to save a couple hundred dollars. I think that is a prime example of "penny wise, pound foolish."

Most outsourced content is nothing special. You might find a few diamonds in the rough here and there but for the most part it's bland and vague (at best) or reads incredibly spammy (at worst). If there is anything site owners should have learned from the Panda updates it's that good SEO relies on great content! If you don't have the in-house talent or time to handle your content creation, make sure you are putting that responsibility in capable hands.

How Black Hat SEO Can Destroy Your Business

A black hat SEO is an unfair way for a person to get their website to emerge higher on search engines. These blackhat SEO's will usually reflect the following characteristics.

First of all and most essential, it breaks the search engine rules and regulations. Second it will create a bad user exposure. Finally it will unprofessionally present content, both visually and non visually to the search engine web crawlers.

Black hat SEO's at one time were legal but after too many people began to abuse it and therefore it became objected on by Search engines. Now if you are caught using Black Hat tricks it may be a short term answer to a problem but it will also get you penalized from the search engine.

These penalties for using a black hat SEO can be harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and followed correctly, will save you a lot of misery in the future.

1. Be mindful to not stuff your keywords
-applying a lot of keywords in your site and nothing else will get you in difficulty with the search engines. You must to learn how to position your keywords properly to avert this. If you pad your articles with a lot of keywords it will increase your chances of ranking higher on the search engine but only temporarily.

2. Keep away from using invisible text
-undetectable text consists of putting keywords into your site in white with a white background. This invisible text is concealed from the buyer but will lure the web spiders to grade your search engine higher. This is not a good method as it results in a black hat SEO and will get you banned from the search engines.

3. Do not use doorway pages
-A doorway page is nothing more than a fake page that is used to seduce the web spider bots. The customers themselves will never see this page. This doorway will deceive the web crawler to rank your business higher but once again, this will only be temporary.

As you just read black hat SEO's do sound alluring but a person must know the consequences from using them which can be very bitter. They only help you temporarily but will cause you bigger problems for a long time to come. They will help you get higher rankings in the search engines but they are very unethical.

If you want to run a legitimate business you need to avoid black hat SEO's because they will corrupt your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.

Friday, November 18, 2011

Some SEO mistakes that can get you penalized by the search engines‏

Traffic happens to be one of the most important elements of your online business, without which, it's impossible to see any positive results. A great way to attract this kind of targeted traffic is to optimize your site so that search engines will place you high in the search results. And yet there are some Internet marketers who believe they'll be better off by trying to trick the search engines for better results instead of working on ways to do it properly. Then these marketers are surprised when their sites suddenly get banned by the big search engines, like Google or Yahoo!

Yet there are some webmasters who aren't aware that the tactics they're using are unethical. Both of these cases could be put down to a lack of knowledge about how search engines really work and what they look for. A big part of getting SEO right is also knowing what you're doing wrong. This article will look at some of the SEO mistakes you should keep in mind when you're optimizing your own site.

The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. Even though flash gives your website the "coolness" factor, it's not really recommended when you're doing SEO. Flash helps with your human readers but search engines can't even see it so it won't help you in the searches.

Search engine spiders are looking for content and they'll go elsewhere if they don't find any. Your ranking will be greatly affected by this. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. You have to have a lot of text if you want to rank high.
Messing up your keyword research will mess up you SEO results. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. Without targeted traffic you won't make any sales. Your focus should be on keywords that are popular among searchers.

Understanding how to do keyword research correctly will greatly increase your chance of success with SEO. Once you have found some high volume keywords you can start planning your site structure and themes. There are a number of free keyword tools that you can use to generate relevant keywords for your site.

Consultants who practice SEO and aren't ethical need to be avoided. There are lots of companies that offer SEO services. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. The search engines could ban your site and you wouldn't even realize it until later. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. The more transparent they are, the better it is.

If you have been looking for a long term traffic solution that doesn't cost you anything then look no further than search engine optimization. SEO requires you to stay consistent and persistent; do this and you will beat the competition. Stay patient and persistent and SEO will really work for you. This is so simple: find out what the search engines want and give it to them, master that and SEO will be a breeze.

Tuesday, November 15, 2011

SEO Tips if you want quality traffic flooding to your website‏

Is it difficult doing everything you can think of just trying to get your site to rank higher when it comes to search results? Why aren't you getting the outcomes you want, then? There exist brand new owners of websites whose attempts at getting increased in the search engine rankings don't work because they don't do what they're required to. The ranking rules search engines use are always being reworked and so the ways to get websites optimized for ranking well are never the same. If you are aiming to beat your competitors and maintain the first listing for Google, it's best not to make the mistakes you're about to read about. Working on these will help you get better results from your efforts, regardless of your budget.

The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. Yes, keywords happen to be an important element of SEO, but if you go on and stuff a high number of keywords in your content, then it will only get you into trouble with the search engines as they will penalize your website for spamming. You'll lose your ranking due to the over abundance of the keywords on your site, which means you'll lose the traffic too. Your traffic will become displeased as they're more interested in information they can read and that offers something they can use.

Messing up your keyword research will mess up you SEO results. Keywords are important because they are the searcher's way of telling you what he is looking for. You can't sell anything to visitors who aren't even interested in what you have to offer. Your focus should be on keywords that are popular among searchers. Understanding how to do keyword research correctly will greatly increase your chance of success with SEO. The key is to locate lower competition keywords and to build your content around them. And the best part is that there are free keyword tools that will show you keywords that you can use.

Once you have everything setup your main priority should be to get incoming links but don't get too many at once because you will get penalized for spamming. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. Methods like these used to work but they are now dead. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. So if you don't want your site to disappear from the search engines, build links naturally but consistently.

Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. It might be tempting to fall for the lure of 'blackhat' techniques, that promise fast results for search engine rankings, but these are never long term solutions. Work on whitehat SEO methods that will bring you long term results that should see a steady increase in constant traffic to your site.

3 SEO Mistakes That Will finish off Your Traffic‏

Attracting plenty of good quality traffic is a key element of success for any online business wanting to see positive results. It's relatively easy to learn to optimize your site in order to receive this kind of traffic directly from search engines. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. This is a quick way to get your sites banned by some of the big search engines, like Google. Then there are those webmasters who aren't aware that the tactics they're using are considered to be unethical. Both of these cases can be attributed to incomplete knowledge of how the search engines rank the sites listed there. In order to get your SEO tactics correct, it's important to know what you're doing wrong. This article will be discussing a few SEO mistakes that you should keep in mind and try to avoid.

You will want to stay away from the first SEO mistake and that's to stay a way from too much flash. Flash may make a website cool, but it's no good for SEO. Flash may help you with the visitors to your website, but search engines can't see it and therefore it can't be seen by the spiders.

The search engine bots are more concerned with content and if they don't find it they'll leave. This is the only way to rank high. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. Remember, the more text you have, the better it is.

If you don't perform your keyword research correctly then your entire campaign will be worthless. The best SEO starts with good keyword research. The traffic you get isn't much targeted, which means it doesn't convert and give results. Basing your site around words that aren't being searched is a fast way to not see any results. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. Once you have found some high volume keywords you can start planning your site structure and themes . To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.

Consultants who practice SEO and aren't ethical need to be avoided. There has been a real proliferation of SEO companies offering their services as of late. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. Search engines are notorious for banning sites with no notice. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. The more they reveal to you the better they'll be.

Search engine optimization can bring more free traffic to your site than you have ever dreamed possible. And if you put in the extra effort to master SEO; you will be able to domin ate niches and make a killing online. SEO is not difficult at all, the most successful SEO marketers stick to the fundamentals. No matter what, don't fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.

Increase SEO rankings with Article Marketing‏

Marketing encompasses almost any strategy which one thinks is fruitful in attracting costumer to the business. After all, if there are more customers to your business then only you can earn a good amount of profit and make yourself stable. This is one of the newest methods of marketing done under Search engine optimization services. And you make sure that your SEO expert does and provides you with this service so that your website experiences a huge traffic volume.

Generally we have short article on our website, which user reads for information. What article marketing does is to tag and link the article's few keywords to your website. This is called blueline or byline. The users can click upon it and are immediately redirected to your website for whole information. This way the clicks of your website increases. As long as the mass media and news are related they make the best use of this technology since generally this service is free. So they tag their articles so that the user may click to read the whole article. In turn they get paid by advertisers accordingly, like pay per click plan.

One of its variant is internet marketing where the advertisement is done through online article directories. Search engine optimization and article marketing have close kinship with each other. It is one of the best ways to improve traffic volume on your website. The SEO expert carefully tags the articles so that it might be easily seen by the costumer while searching it on a search engine website, and clicked by him or her in quest of more reading the article. Moreover it is also ethical to so, unlike blackhat SEO. It is also said that two URLs can be linked to the resource box, so that the first one is for the SEO benefit and the other is the full link that takes to the article.

Sunday, November 13, 2011

The First Impression


Your website represents who you are and what you offer. When people see it for the first time they're thinking:

  • Is this site credible?
  • Is it trustworthy?
  • Is this a professional company?
  • Is this company stable?
  • Does this site make me feel welcome?
  • Am I in the right place?


You need to ask yourself all of these questions when designing your website. Now, design may not be the most important factor in a website overall and often times folks put too much emphasis on how a site looks instead of it works, but it does play an important role in making a good first impression.

For example, an in-depth study from the Stanford University and Consumer Web Watch, "How Do People Evaluate A Website's Credibility? Results from a Large Study." found that a website's design was more important than credibility indicators such having a privacy policy, awards or certifications. P-44 Technologies does a great job at summarizing this study

"Visitors first evaluate a site's overall design, including its use of multimedia. Beau Brendler, director of Consumer Web Watch noted: "While consumers say they judge on substance, these studies demonstrate that consumers judge on aesthetics, and get distracted by bells and whistles." So, after spending all this time developing great, valuable content that visitors can't find anywhere else on the Web, does this mean nothing matters but a cool color scheme and fancy flash animation? Fortunately, it doesn't. The Stanford study noted specifically that while a site's design is the first indicator of quality, it isn't the only one:".. .the visual design may be the first test of a site's credibility. If it fails on this criterion, Web users are likely to abandon the site and seek other sources of information and services."


Tips for a great website design:

  • Proper use of colors: Use the right colors for your audience and to draw attention to select elements. Don't try to make everything jump out. The result will be just the opposite - nothing will stand out. Avoid a chaotic mix of colors on your website and instead pick two to four colors for your template and marketing materials.
  • Animations, gadgets and media: Avoid anything unnecessary. Using Flash animations because they look cool is the wrong strategy. In most cases it's best not to use animated background or background music. Only use media and animations to help support content and information.
  • Layout: Create a clear navigation structure (refer to Navigation on page 21) and organize page elements in a grid fashion (as opposed to randomly scattered). Also, don't be afraid of white space and avoid clutter!
  • Typography: Make sure your website is legible. Use fonts, font sizes and font colors that are easy to read. For easier page scanning, use bullet lists, section headers, and short paragraphs. If you're site is English language-based, make sure information flows from left to right and top to bottom.


While design is important, don't forget that offering great content is what your visitors are ultimately after. A well-designed website might convince visitors to take a closer look but they won't look twice if the content isn't useful and well organized. After all, you never get a second chance to make a first impression.

Part 2: Design & Usability


Now that you're generating some good traffic by getting found online, your next focus is getting that traffic to stay on your website. It depends on the industry, but most websites have a 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes! Here are some tips you need to consider to improve user experience and decrease your bounce rate.

In this part

The First Impression
Maintain Consistency
Using the Right Images
Navigation
Flash and Animation
Accessibility

Saturday, November 12, 2011

301 Redirects


We've all experienced a time when we clicked on a website link that ended up being broken. Typically you'll see a "404 message" or "Page Not Found." A lot of times this is caused when a page is moved to a new URL and the old link hasn't been directed to the new page. Think about the lost opportunity when your customers or potential buyers want information that they can't locate. If you choose to move a page on your website, make certain that you use a permanent 301 Redirect a method used to change an old URL to a new one.

In addition to keeping visitors happy when navigating your website, permanent 301 redirects are also important for SEO. When a user can't find a new page, nor can a search engine, and you'll lose any SEO status the old page once had. To keep the SEO juice following to new pages, set up a 301 redirect for pages that have been moved so search engines know where to find it.

XML Sitemaps

The general incentive behind an XML sitemap is to help search engine crawlers (or "spiders") sift through your pages more efficiently. An XML sitemap is simply an .xml file containing a listing of all your pages and when they were updated. It's a lot like a subway map. It shows the structure of your website and where are your pages reside.

Creating a sitemap is easy. You can find sitemap generators online that will create the .xml file for you. Once you get the .xml file, simply upload it to the root directory of your website (e.g. www.website.com/sitemap.xml). If your website is updated regularly, make it a good practice to update your xml file at least once a month so search engines have the freshest data.

Adding an XML sitemap is a component that is commonly overlooked, while it may not be the deciding factor in improving your Search Engine Optimization, it will certainly help.

Wednesday, November 9, 2011

What is Dofollow and Nofollow Links?

If you have been trying to learn SEO (Search Engine Optimization) for some time chances are you have heard about dofollow and nofollow links. But what are they anyway, and how do you find out if a link is dofollow or nofollow? And how does this affect your sites search engine rankings?

Lets start with the background.

The original idea with nofollow was to reduce comment spam on blogs. In 2005 Google’s Mat Cutts and Blogger’s Jason Shellen proposed a way to address the problem with spam comments and the result was the nofollow attribute that can be added to links in a webpage.

This makes no sense to you if you don’t know what a link looks like in HTML, so lets look at what a simple link looks like in the HTML source code of a webpage.

<a href="http://www.blogger.com">The Seo Warrior</a>

That’s the link HTML for a simple link pointing to this blog’s homepage with the anchor text “The Seo Warrior”. This is what it will look like in a webpage:

The Seo Warrior

Ok, so what about the nofollow and dofollow stuff you were talking about?

So what about it?

Here’s what the same link will look like when it has the nofollow tag added:

<a href="http://theseo-warrior.blogspot.com rel="nofollow”>The Seo Warrior</a>

Look at that! I added the text rel=”nofollow” to the link. That’s what a nofollow link looks like. Learn to recognize and stay away from these kind of links, they are of little value for SEO.

What the nofollow tag does, is it tells Google to disregard the link and to not give any link juice to the target page. Specifically nofollow links does not pass PageRank to the target page! This means you should not pay for links from directories or other sources if they carry the nofollow tag.

So what about dofollow, what’s that? I hear you asking.

Dofollow is the opposite of nofollow. It’s a standard link with no “nofollow” tag added. A link that will pass link juice and that is good for your search engine rankings if it points your way. It’s just easier to call it a “dofollow link” than to say “a link with no nofollow tag”, don’t you agree?

Tuesday, November 8, 2011

Title Tag & Meta Tags

While this may be the least sexiest component of SEO, it is a definite must-have. A Meta Tag is a line of code that is contained in the background of a web page. Search engines look at meta tags to learn more about what the page is about.

Meta tags don't quite have the level of SEO importance as they use to but are still very important. Back in the day, websites abused meta tags to increase their rankings by including far too many keywords. Now search engines are smarter and give more weight to inbound links and page content for ranking instead. However, they still play an important role to an SEO strategy. Make sure to use these on all of your pages.

If you're not a web guru, most website editors and content management systems enable you to easily edit meta tags without coding knowledge. If you don't have an editor, you can simply open a web page file (ending in .htm, .html, .asp or .php) in Notepad or a plain text editor and the meta tags will be found near the top of the document.

Here is example of what meta tags look like in an HTML document:

Title: The title of the page seen at the top of a web browser, also the main headline displayed in search engine results.

<title>HubSpot Inbound Marketing Software</title>

Description: A short description of the page, keep this to under 75 characters.

<meta name=" description" content="Stop pushing. Start attracting interrupting. Stop interrupting. Start engaging. HubSpot's Inbound Marketing Software...">

How the Title and Description tags are displayed in search engine results

Keywords: Words that identify what the page is about. Keep to less than 7 keywords per page. Keywords in meta tags are not visible in the search engine results like Title and Description.

<meta name="keywords" content="inbound marketing, marketing software">

Saturday, November 5, 2011

Top Six Link Building Strategies For Beginners

What are Links?

Broadly speaking Links are a ‘link’ between your site and another, so as an example you may find a site in the same niche as you links to you because you are not the same but complementary to one another – that’s the basics. You then get ‘one way links’ & ‘back links’- now stay with me on the detail here because One-Way links are also termed back links.

But the unique thing about one-way links is that they do not return a link to the website linking to them, in other words they are not reciprocal. One-way links convey a message to the search engines that the website is so interesting or useful that the other websites had to tell people about it. One way links are the preferred back link for any website owner, so hold onto the concept as we move on.

How Do You Get a One-Way Link?

One way links are achieved is when your website is deemed to have great information and unique content that other websites believe is worthy enough to be referenced by them and shared elsewhere – hope that’s clear and everyone understands it.

Bear in mind also a website will naturally link to another that has content that will consolidate its own site standing. Here are just a few ways you may be able to get or acquire a one-way link status. They are:

Top Tips for Obtaining Back Links

1. Submitting your site to the major online search engine directories such as Yahoo! and Dmoz.org. When you have your link in these websites, your site value will automatically increase.

2. Submit articles to articles directories. There are so many article directories you can submit your article to which will provide you with a back link to your website. Again, as I’ve commented before, if you are submitting manually, still stick to the key directories – that’s where the traffic and ultimately the links will come from.

You can be sure that if it contains quality content someone will click and link back to you. Also bear in mind that by submitting your articles many other website owners looking for quality content will have your article syndicated to them by the directories and in turn your resource box will contain your links back to your website. So, over time you could quite easily have a number of sites featuring your material all linking back to you. This is the power of article marketing.

3. Another way to get one-way links is to search for industry specific search directories and submit your websites to them. There are search directories that are tailored for specific industries e.g. Travel. Getting listed on these directories may be free or at a fee, so you’ll have to decide the worth if you need to pay for it.

4. Create e-books and short reports. When you create e-books and short reports, these can be given away free on the Internet through your website or other avenues. If the e-book has high quality information within it (e.g. Quick hints and tips), you can attract a lot of one-way links over time. You also have the opportunity of a really good report possibly going viral – being passed on to others, friends etc. To achieve that objective, you should include your website on the pages of the e-book or report and embed links within the text.

5. Use videos. Video is a great way to get one-way links to your site. A good video will move around very fast over the Internet. Many Website owners often take an already created video and embed it in their own site to add content and improve the overall design and look.

6. If you have a website that is good and you are confident that it will appeal to other website owners in a similar niche as yours, you can approach them and ask to have your link included on their site. However, the reason why this method should not always be relied on is that more times than not they will demand a reciprocal link. Now this can be ok but unfortunately human nature being what it is people don’t always keep their promises, so just a heads up there.

Top Tip – Also search engines, especially Google, frown on sites with too many reciprocal links. Therefore, although back links are good, if the basis of the link is always reciprocal, it might not achieve the desired result and can actually damage your rankings if you are not careful.

Hope this information helps to get you started with your own link building strategies. It’s important for your online success so don’t sweat it. Do a bit at a time and slowly but surely it will build.

List Building – Are Lists In The Billions Possible?

Computers combined with the Internet have made building huge lists, not only very common, but also much easier than in the past. Of course, it does help if you’re a well known celebrity or have a well known brand name. Lady GaGa just passed 10 million followers on Twitter, putting Ashton Kutcher to shame with around 7 million and leaving Google in the dust which has a mere 3 million followers.

However, Google would probably be your best bet if you want to argue that lists in the billions are definitely possible. Just consider all the people who use Gmail, Google Accounts, iGoogle, ChromeBrowser, Chromebook, YouTube… and all the other countless programs and sites Google controls and collects contact information from its users. Of course, only Google knows the exact numbers, but you would probably end up counting a lot of zeros.

Then you have to consider other major list builders on the web such as Facebook, Twitter, LinkedIn… all of these are racking up impressive numbers and bringing up the value of their stocks in the process. In actual fact, it could be argued that the company which ends up with the most people on their list will be the ultimate winner on the web. The advertising and marketing power of having a detailed profile (with all the contact and background information, buying habits and even credit scores) on hundreds of millions or even billions of Internet users is simply priceless.

One sometimes gets the feeling that the average person on the street has no idea how priceless these lists really are? They simply don’t realize how economically valuable having all this information at your disposal can be AND how having permission to email, phone or write to these members or contacts can be used to your advantage? Unless you have seen these economic benefits first-hand and in practice, you will not be able to fully grasp the significance or the true power of list building.

And we are not just talking about big name multinational companies here, the same applies to any small business owner or webmaster. Building your contact list can prove very beneficial and worthwhile. Even building a community around your site or blog can prove very helpful when it comes to building traffic, gaining backlinks and improving your sales. Mainly because, as any marketer will tell you, having a ready list of targeted potential customers for your products or services will improve your bottom line. A list of repeat customers is worth its weight in gold.

But how realistic is it for the average marketer or webmaster to build a list in the thousands or even millions? That answer will depend on how much traffic you’re currently getting with your site or sites? If you have a steady flow of targeted traffic then building a list in the thousands will be quite easy, most times it will simply mean placing a subscribe form/box on all your webpages. Add a free ebook, ecourse or report and you will probably double those numbers. Actively building your list with article marketing, co-op list building, videos…will push those subscription numbers even higher.

Actually, building lists in the millions, is not out of the question. There are plenty of pimple-faced teenagers on YouTube and Twitter who have millions of subscribers or followers. And while these third-party sites are not ideal, they do make list building relatively simple and easy. In the case of YouTube, you do have a lucrative income stream (Google Adsense) already built into the system.

However, as every list builder knows, you shouldn’t get hung up on the numbers. It is not the size of your list which counts, but how effective you are at building a responsive relationship with your subscribers. For example, if you have a list of 10,000 and 10% buy your product or click your link then that’s as good as having a list of 100,000 where only 1% buy your product or click your link.

The same goes for a list in the billions, it will be the effectiveness of these lists which will be the key to their worth. In the coming years, one would imagine that a Google or a Microsoft will know how to handle and market these lists of billions. Fortunes could even rise or fall on how well these relationships are built and nurtured. If you don’t believe any of this is possible, then you still have a lot to learn about list building.

Thursday, November 3, 2011

8 Best Places For Building Authoritative One-Way Links

For any online webmaster or marketer, two things will consume most of your time: rankings and traffic. Usually, these two objectives will go hand-in-hand, the higher your rankings the more traffic you will receive. However, as you probably already know, getting higher rankings and traffic can be somewhat difficult.

One of the best ways to achieve both, is to build one-way links from existing authoritative sites on the web.
Now, let’s be honest, building quality one-way links will take some effort and time on your part. However, this can be done much quicker if you know exactly where to look for those authoritative sites or places which will let you create links back to your site.

Here are some good places or sources for Authoritative One-Way link building:

1. Press Releases
Press releases have become what article marketing was just a few years ago… excellent way to get quality one-way links back to your site. You can use both free and paid press releases to get your message out. Many marketers have had success with PRweb, but it can be somewhat costly but highly worth it. A well written press release will usually get picked up and displayed on numerous niche-related sites, boosting both your traffic and rankings.

2. Wikipedia Type Sites
Such places as Wikipedia and Google Knol are also excellent sources of quality one-way links. These can also give you those all important in-content links, as well as links in the resource section of the article. Everything will be theme focused, so your links will carry more PageRank juice in the eyes of Google.

3. Powerful .edu and .gov Link
Mainly because they are seen as non-commercial and coming from prestige sites or institutions, .edu and .gov links are some of the most effective and powerful one-way backlinks you can receive. Try to go out of your way to build these types of links for your site. For example, if you went to a college or university, try getting links from any Alumni pages. If your college has a newsletter section, try to get links there.

4. How To Sites
Yes, we know, Google with its Panda Update and countless follow-up changes to its algorithm, have hit these kinds of sites hard. But the quality ones are still great places to build one-way links. Often if you write a great how-to guide in your niche and place it on these sites, you will get an instant page one Google listing. For starters, try sites like eHow and Squidoo.

5. DoFollow Social Sites and Profiles
If you haven’t noticed, the web has gone social. Some of the best places for authoritative one-way links are in these social networking/bookmarking sites and profiles, especially if you build up your followers and subscribers. Facebook, Twitter, MySpace, Google+… will all give you opportunities to build your one-way links.

6. Memberships and Testimonials
You must always be pro-active when it comes to link building, so go out of your way to get links from any memberships you may belong to. Also, giving testimonials for your favorite site or product can be another excellent way to get authoritative links as these links are usually displayed on the main/index page of a site.

7. Embedded Videos/Slideshows/Software
Many webmasters have had great success by using embedded software, videos, awards, slideshows… to create one-way links back to their sites. For example, just look at how Slideshare.net builds its backlinks. You can try something similar or use that program to share your content and build your own links.

8. Site And Blog Commenting
While many sites are cracking down or making all their links NoFollow… commenting on blog and sites is still an effective way to get those backlinks. Many online marketers create Google Alerts for their targeted keywords and when any related links are indexed in Google, they get an email. They then thoroughly check out those links to see if it is worth their while to make a comment.

There you have it, some of the best places to help you build your all important authoritative one-way links. Many marketers simply take a few minutes of each day to build these types of links back to their sites. Over time these links will increase and you will receive more traffic and higher rankings as a direct result of these powerful one-way links.